Brand story-Nike brand story to tell you the history of Nike

Nike was hailed as "a new world for nearly 20 years created the most successful consumer goods company." Nike shoes Chaussure de Sport In addition to strengthening high-tech sports performance, and now of a more fashionable appearance design, frequently with other countries over the trend of co-operation of all walks of life jointly launched a limited edition. Clot Edison Chen in early 2009, the brand and Nike of a joint new red Chinese shoes Clot × Nike AIR FORCE 1 in Shanghai, a listing becomes Fengqiang object. In the U.S., for young people up to dream is to have a pair of Nike shoes.
In January 1964, when, as University of Oregon Track and Field Athlete of the Philip Knight and his coach Bill Bowerman created the Nike or nike tnof the predecessor: "Blue Ribbon Sports" company. At that time the "Blue Ribbon Sports" is a dealer consignment Japanese sports shoes brand Onitsuka Tiger. Bill Bowerman has designed a shoe with "a pattern of squares" (Waffle Pattern) of sport shoes.
The company has grown rapidly. In 1966, the "Blue Ribbon Sports" in Tarentum Street. On the first franchised store opened. In 1972, and the consignment with the termination of the Japanese brands, two founders decided to develop and create their own design of shoes. They make the task contracted out to cheap labor in Asian factories, and to take such a shoe called Nike, which is according to the Greek goddess of victory and take the name.
New Nike shoes logo "Swoosh" (meaning "wind, bang"), is (Portland State University) graphic design students Carolyn Davidson in 1971 design. Swoosh is extremely eye-catching, unique, dynamic, that is what we are familiar with the NIKE-shaped Air Shoes symbol of that check mark. For each subsequent piece on Nike products have this mark.
In 1978, the "Blue Ribbon Sports" company officially changed its name to: Nike, Inc.
Nike due to take full advantage of young people's demand for sports and leisure shoes, to understand their lifestyle and the psychological reality of the desire to develop innovative new products Rao, communication aspirations and promotional activities, from start to finish are the standing in the creation of consumer trends Pai Tau, Nike of the world's No. 1 for nothing.